The Vertical
identity.

Our marks, colors, and type.
Everything you need to represent Vertical.

Download brand kit

01Two marks. Distinct roles.

The wordmark identifies Vertical. The symbol supports compact digital applications. Always use them separately.

Vertical wordmark in ink with an orange square stop

Wordmark

Documents, presentations, and navigation.

SVG PNG
Vertical symbol: ink and white geometry on an orange tile

Symbol

Favicons and social previews.

SVG PNG

Keep the proportions, original colors, and square stop intact. Use the supplied artwork without redrawing or retyping it.

View usage guidelines

02Color

White is the base. Ink carries text. Orange adds emphasis.

The accent.

Orange

#F54819

RGB 245 / 72 / 25

The words.

Ink

#151515

RGB 21 / 21 / 21

The canvas.

White

#FFFFFF

RGB 255 / 255 / 255

03Typography

Switzer for content. Panchang is reserved for the wordmark.

Switzer on Fontshare

Switzer

Aa Bb Cc Dd Ee Ff Gg
0123456789

Regular 400Medium 500Semibold 600

Use Arial or Helvetica as fallbacks. Keep the wordmark as artwork, with its lettering and spacing unchanged.

04Guidelines

A practical reference for using the Vertical identity consistently.

First page of the Vertical brand guidelines, showing the wordmark and symbol

Vertical brand guidelines

6 pages · PDF
Read guidelines Download PDF